NUSAJAYA: First, Johor wants to become the chocolate state in the country by developing and positioning itself as the key chocolate hub in Malaysia and the region and now, it plans to take on the international film-making industry.
Mentri Besar Datuk Mohamed Khaled Nordin said the state wants to become the leading film-making state not only in Malaysia but also at the international level with the long-term plans already in the pipeline and moving towards that direction.
He said the government is now in the midst of drafting the creative development blueprint, which would give a better insight into the needs of the industry in the future.
Creative economy is something that we want to focus on as it will fuel the economic growth of Johor, Mohamed Khaled told reporters at the opening of Multimedia University Nusajaya @ Johor (MMU) here on Monday.
He was previously quoted as saying that it was possible to achieve the chocolate state status, based on the cocoa industry in the state, which was dynamic and vibrant.
He said as the key chocolate hub in the region, Johor would play a bigger role in the cocoa and the chocolate-making related downstream activities.
Apart from the creative economy, he said Johor also wants to develop and strengthen the hospitality and tourism sectors to drive Johor’s economic growth.
Mohamed Khaled said that the state authorities would rope in the expertise of stakeholders involved in the creative-based related activities in drafting the blueprint.
“We want to be a prominent player in the global creative industry and not just an observer missing the opportunities and good prospects,” he added.
The university is under the stable of Telekom Malaysia Bhd and is the only local university to have its branch campus in EduCity Hub offering cinematic arts programmes for local and foreign students.
Mohamed Khaled said MMU Nusajaya would complement Pinewood Iskandar Malaysia Studios here which has made its own mark in establishing a presence of a viable creative industry in Johor.
He said Johor could not afford to miss the opportunities available in the creative industry and have to emulate Singapore which was already years ahead in the development of the industry.
“Maybe soon, Malaysians graduating from the university (MMU Nusajaya) will produce international blockbuster box office films, said Mohamed Khaled.